Operating Since 2016
Client Revenue Managed $20M+
Q2 2026 Availability 4 Engagements
Fractional CMO · By Engagement

I run your
marketing.
You run your business.

I'm a Fractional CMO who comes with an execution team. One contract replaces your agency, your freelancers, and the marketing leader you can't afford to hire yet.

Start With The Audit → See Engagements
Q2 2026 Engagements Open 4 Spots Available Audit Required Before Retainer
If This Sounds Familiar

You don't need more vendors.
You need an operator.

  • You have an agency, a freelancer, and a part-time social person — none of them talk to each other.
  • Marketing spend is climbing. You can't tell what's actually working.
  • Every marketing decision still ends up on your desk.
  • You can't afford a $250K full-time CMO. But you've outgrown DIY.
The Reality

"Most companies between $2M and $20M don't have a marketing problem. They have a marketing leadership problem."

Dom Marcell Fractional CMO · Operating Since 2019
Where Every Engagement Starts

The Strategic Audit.

Two weeks. Five pillars. One board-ready roadmap. The audit is how we both find out if we should work together — without committing to a 6-month retainer to find out.

What You Get

A real strategic plan. Not a sales pitch.

Customer interviews, competitive analysis, marketing audit, 90-day roadmap, and budget framework. Delivered as a 25-40 page document and a 90-minute presentation to your leadership team.

  • i.

    Marketing Function Assessment

    Honest grades on your team, spend, channels, and effectiveness. No sugarcoating.

  • ii.

    Customer & Market Intelligence

    3-5 of your customers interviewed live. ICP refined. Journey mapped.

  • iii.

    Competitive Landscape

    5-7 competitors analyzed. Where you're winning. Where you're losing. Where to attack.

  • iv.

    90-Day Roadmap

    Specific initiatives, owners, timelines. Plus a 6-month plan and 12-month vision.

  • v.

    Budget & Resource Plan

    How much to spend. Where to spend it. Internal hires vs. vendors. KPI dashboard.

Investment
Fee $4,500
Duration 2 Weeks
Deliverable Doc + Presentation
Payment 50% / 50%
Your Time 6-8 hours
The Credit

Sign on as a retainer client within 30 days, the audit fee credits to your first month. So if you continue, the audit is effectively free.

Request The Audit →
After The Audit

Three ways to engage.

All retainers are month-to-month. All start with the audit. Pick the level of involvement that matches where your business actually is.

I · ADVISORY
Strategic CMO
I lead. Your team executes.
$5K–7K Per Month
Best For

Companies $1-3M with internal capacity. You have people who can execute — you just need direction and oversight.

  • Weekly 1-hour strategy calls
  • Monthly roadmap & KPI review
  • Vendor & team oversight
  • Performance optimization
  • Content strategy (4-6 pieces / month)
  • Quarterly planning sessions
Start The Audit
II · SWEET SPOT
CMO + Execution
I lead. My team executes. You scale.
$8K–12K Per Month
Best For

Mid-market $3-15M companies ready to scale. No internal marketing leader. You need someone to own it end-to-end.

  • Full marketing function ownership
  • Weekly strategy + execution sync
  • Monthly content production (8-12 pieces)
  • Social media management
  • Email marketing & automation
  • Paid ads management
  • Monthly performance reporting
  • Direct line for urgent decisions
Start The Audit →
III · FULL ORG
Full Marketing Org
Your entire department, outsourced.
$15K–25K Per Month
Best For

$10M+ companies investing in scale. Multiple channels, multiple stakeholders, no internal marketing yet.

  • Everything in CMO + Execution
  • Higher volume content (16-24 / mo)
  • Website optimization & SEO
  • Advanced AI automation builds
  • Multi-platform paid advertising
  • Influencer & partnership programs
  • Annual + quarterly planning
  • Dedicated account team
Start The Audit
The Difference

Most options leave you stuck.

Agencies, Freelancers, Other Fractionals

Strategy or execution. Rarely both.

  • Hand you a strategy and disappear
  • Or execute without strategic context
  • Junior account managers run your work
  • Long contracts. Hidden fees.
  • Paid for hours. Not for outcomes.
  • Multiple vendors. Multiple invoices.
Working With Me

A senior operator with a real team.

  • I own the strategy and the execution
  • You work with me. The team supports the work.
  • Month-to-month. No lock-in.
  • Accountable for revenue, not impressions
  • One contract. One operator. Full coverage.
  • I tell you the truth. Even when it costs me the deal.
The Process

From inquiry to engagement.

No free strategy calls disguised as sales pitches. Here's exactly how working with me starts — and why it's structured this way.

i.
Free · 30 Minutes

Discovery Call

A real conversation. I learn your business. You learn how I work. By the end, we both know if there's a fit. No pitch, no slide deck.

ii.
$4,500 · 2 Weeks

Strategic Audit

Two-week deep dive. Customer interviews, competitive analysis, 90-day roadmap, presented to your leadership team. The strategy is yours to keep — whether we continue or not.

iii.
30-Day Decision Window

Engagement Decision

Sign on as a retainer client within 30 days, your audit fee credits to month one. Take the strategy and run it internally — that works too. Either way, you got real value.

iv.
Month-To-Month Retainer

CMO Engagement

I take ownership of your marketing function. You stop coordinating vendors and start owning a category. 30 days notice if you ever want to leave.

Dom Marcell — Fractional CMO
Dom Marcell
Fractional CMO
About

I built an agency. Closed it. Came back smarter.

I started my first agency in 2019. Built it. Scaled it. Closed it in 2023 — not because it failed, but because I'd built the wrong business. Too transactional. Not enough strategic accountability.

Took two years off. Came back focused on what I'm actually good at: operating as the marketing voice for companies in scale mode. Not consulting. Not advising from a distance. Owning the function.

I bring a vetted execution team — content, AI, paid media, ops. But you work with me directly. Strategy is mine. Accountability is mine. The team scales the output.

If you're building something that matters and you're tired of being the smartest marketer in your own company, let's talk.

10+
Years In Marketing Leadership
$20M+
Client Revenue Managed
8+
Specialists On The Team
Common Questions

What people actually ask.

Free strategy is sales motion in disguise. Real strategic work has value, and paying for it ensures both sides are serious. The audit produces something you can actually use — even if we never work together again. And if we do, the fee credits to your first month, so it costs you nothing in the end.
Agencies execute against a strategy you give them. I create the strategy and own the execution. An agency runs your social media. I decide whether you should be running social media in the first place — and then run it if the answer is yes. You get a marketing leader and an execution team in one engagement.
You should — eventually. A full-time CMO at your stage runs $200-275K all-in. Most companies between $2-15M can't justify that yet, and even if you could, the right hire takes 6+ months to find. A Fractional CMO gets you 70% of the value at 40% of the cost, with execution capacity built in.
All retainers are month-to-month. 30 days notice if you ever want to leave. That said, the average engagement runs 9 months — because real marketing transformation takes a quarter to see early results, two quarters to feel structural change, and three to four quarters to compound. If you want results faster than that, you don't want a Fractional CMO. You want a miracle.
Industry-agnostic. The common thread isn't the industry — it's the stage. Mid-market companies ($2-20M revenue) that have product-market fit and need to scale beyond founder-led marketing. Strongest experience: lifestyle brands, professional services, B2B services, automotive, and PE portfolio companies.
Have an honest conversation with me on the discovery call. Sometimes I take smaller engagements when the situation warrants it — strong founder, clear thesis, unique opportunity. Sometimes the honest answer is "you're not ready for this yet." I'd rather tell you the truth than take your money.
Begin

Let's talk.

Tell me about your business. If there's a fit, we'll set up a discovery call within 48 hours.